The real reason you still haven’t started that thing


Fully Five Newsletter

Issue #030

The real reason you still haven’t started that thing

I used to think I was afraid of failing.

That if I took action (put something out there, started the project, joined the conversation), I’d mess it up. Look foolish. Prove I wasn’t as competent as I hoped.

But over time, I realized something else was going on.

I wasn’t afraid of failing as much as I was afraid of what would happen if it worked.

Because I’d been down that road before... the one where starting something meant getting pulled deeper and deeper in.

More emails.
More meetings.
More expectations.

So I waited. I hesitated. I told myself I just wasn’t ready yet.

But I wasn’t procrastinating because I lacked information. I was holding back because I was afraid the world wanted more from me than I had to give.

Today, we're talking about how to start without getting swept away: how to take action in a way that protects your energy, honors your limits, and still moves you forward.

What you're really protecting

As Fives, we’re deeply aware of how limited our energy feels.

We don’t just consider what something will cost, we calculate everything it might lead to:

  • If I answer this email, will it turn into a thread I have to maintain?
  • If I say yes to this opportunity, how many follow-ups will there be?
  • If I show up once, will people expect me to always be available?

So we learn to pause before stepping in.

Not because we don’t care. Not because we aren’t capable. But because we know how easy it is to get pulled past the point of what feels sustainable.

And once that happens, we don’t just lose time. We lose access to ourselves.

Procrastination isn’t avoidance, it’s self-protection

From the outside, it might look like we’re just stuck in overthinking.

But inside, there’s often a quiet voice whispering:

“If you start this, you won’t be allowed to stop.”
“If you say yes now, you’ll regret it later.”
“If you give a little, they’ll want a lot.”

It’s not the task itself we’re afraid of. It’s the open-endedness of it. The possibility that we’ll get trapped in something that keeps taking and taking and taking.

Which means procrastination isn’t the problem.

It’s the strategy we’ve built to protect ourselves from burnout and boundary failure.

But there’s another option...

What if you could start without getting swallowed?

This is the shift.

Instead of swinging between “do nothing” and “give everything,” what if you created a way to engage with limits built in?

You don’t have to opt out of your life to stay safe.

You just need to reframe what starting looks like so it feels contained, intentional, and most importantly, reversible.

Try this: the “Contained Start” experiment

A 5-step approach for starting something without getting pulled into more than you want to give:

1. Choose something that matters, but drains you to think about
The project you’ve been circling.
The message you haven’t replied to.
The thing you want to do… but can’t bring yourself to begin.

2. Name what you're actually afraid of
Not the action itself, but what it might lead to.
More asks? More visibility? More expectations?
Call it out.

3. Define a hard edge
What’s the smallest version of this you could complete in 10–15 minutes?

One response.
One draft.
One step.

Choose something that feels doable, and most importantly, finishable.

4. Set a visible container
Use a timer. Turn on Do Not Disturb.
Create a pocket of time that feels safe, quiet, and distraction-free.
Let your system know: This is limited. This is yours.

5. When it’s done, don’t keep going
That’s the test.
Can you stop where you said you would?
Can you prove to yourself that starting doesn’t mean surrendering?

That’s how you start to build a new relationship with action.

One where your boundaries stay intact. And your trust in yourself starts to grow.

You don’t have to give everything

You don’t have to wait until you’re fully ready. You don’t have to pretend you have endless capacity. You don’t have to say yes to all the momentum that might come after the first step.

You just have to take the first step on your terms.

Start small.
Stay grounded.
Protect your peace as you go.

That’s how you begin, without getting lost.

Josiah Goff

Say hi 👋🏻 on Instagram, Threads, or LinkedIn

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